Features
Bookings, checkout, clients, staff, stock, marketing and reports — built as one product, not a bundle of tools. Here is everything SalonWard does, in plain language.
Calendar & appointments
Day, week and per-stylist views built around how salon work actually happens — buffers, resources and busy Saturdays included.
Smart scheduling views
Day, week and staff views with drag-to-reschedule and quick status changes.
Double-booking prevention
Two bookings can never collide — even when two clients confirm the same slot at the same moment.
Buffers & processing time
Cleanup and processing windows keep back-to-back visits realistic.
Recurring appointments
Weekly, biweekly or four-weekly series with whole-series management.
Group classes
Capacity-managed classes with live “spots left” counts on the booking page.
Rooms, chairs & equipment
Bookable resources with hard capacity limits, so kit is never promised twice.
Waitlist
Freed slots are offered automatically; clients accept or decline themselves.
Per-service booking rules
Minimum notice and maximum advance windows, per service — you stay in control.
Online booking & self-service
A branded booking page, a client portal and embeddable widgets — clients help themselves, and the calendar stays accurate.
Branded booking page
Clients pick a service, choose a stylist and confirm a real, available time — no app needed.
Multi-service visits
Book several services in one visit, matched to staff who can do them all.
Deposits at booking
Ask for a deposit up front; it's credited automatically at checkout.
Self-service changes
Secure links let clients cancel or reschedule within the notice window you set — plus a calendar invite for their phone.
Client portal
Passwordless sign-in to visits, packages, points and one-tap rebooking.
Installable like an app
Clients can add your portal to their home screen and receive push reminders.
Website embeds
Drop the booking widget and reviews widget into your own site with a snippet.
Salon directory listing
Optionally appear in the public SalonWard directory, with SEO done for you.
Clients & records
Complete, private client files that make the second visit feel like the tenth — and that respect the rules when someone asks to be forgotten.
Complete client files
Contact details, visit history, notes, tags and per-client consents in one place.
Photos & documents
Keep before-and-afters, colour formulas and signed forms on the record.
CSV import wizard
Preview, automatic column mapping and de-duplication — bring your book with you.
Intake & consultation forms
Send secure form links after booking; answers land on the client file.
GDPR tools built in
Export a client's complete record, or erase it on request — no support ticket.
Export anytime
Your client book round-trips out as CSV whenever you want it.
Checkout, invoices & money
A till that understands salons: services and retail in one basket, every kind of credit handled, and records your accountant will actually like.
Checkout and everything in it comes with the Essential plan and above — and with every trial.
Fast POS checkout
Services and products together, with tips, discounts and promo codes.
Clean invoices
Tax-inclusive, sequentially numbered, downloadable or emailed as PDF — void or refund when needed.
Gift cards, packages & memberships
Sold at the till or online, redeemed automatically at checkout — memberships as a priced add-on.
Loyalty points & wallets
Points earned and redeemed at checkout; account credit with a full ledger.
Pay-by-link
A hosted payment page for any invoice, on any device.
No-show protection
Deposits plus late-cancellation and no-show fee policies, settled or waived per case.
Cash register days
Float, movements, bank drops and end-of-day counts that reconcile.
Expenses & P&L
Record costs beside revenue and read a real profit-and-loss, not a guess.
Staff & scheduling
Profiles, permissions, shifts and hours — from “who's in on Saturday?” to payroll-ready numbers without the spreadsheet.
Staff profiles
The services each person offers, their availability, time off and home branch.
Roles & permissions
Granular, role-based access — people see only what their job needs.
Shift scheduling
Draft, then publish — published shifts drive what's bookable online.
Time clock
Clock in and out, timesheets, and forgotten punches closed automatically.
Demand-based staffingGrow
Suggested staffing levels from real booking demand, plus an auto-scheduler.
Shift swaps & open shiftsGrow
The team resolves gaps themselves, with your approval.
Payroll-readyGrow
Wages, commissions and attributed tips in locked, exportable runs.
My day
An offline-capable personal agenda every stylist can install on their phone.
Marketing & communications
Campaigns, automated moments and a shared inbox — communication that fills chairs without ever feeling like spam.
Email campaignsMarketing add-on
Target real segments (including RFM), schedule sends, and read open and click rates.
Automated momentsMarketing add-on
Birthday wishes, welcomes, rebook nudges and win-backs — consent-gated and deduplicated.
Unified inbox
Two-way email conversations with clients in one place — and SMS-ready for when texting is switched on.
Communications
Every confirmation, reminder and campaign message with its delivery status, in one place.
Web push
Booking confirmations and reminders straight to the phone, no number required.
Promo codes & referralsMarketing add-on
Discount codes with redemption caps, and refer-a-friend that rewards both sides.
Team chat
Internal threads with unread badges, so the group chat stays out of your client data.
Reviews & reputation
Invite reviews after real visits, reply in public, and watch the trend — on your page, your website, and the directory.
Review invites
Sent after completed visits, with secure, one-tap submission.
Moderation & replies
Approve what's published and answer publicly, in your own voice.
Reputation dashboard
Response rate, a 12-month trend and per-stylist ratings at a glance.
Reviews widget
Show verified reviews on your own website with one snippet.
Retail, inventory & shop
Retail and back-bar under control, suppliers and purchase orders in the flow, and a shop window that's open when you're not.
Inventory comes with the Essential plan and above; the online shop is a priced add-on.
Products & stock movements
Every unit tracked; checkout draws down quantities automatically.
Low-stock signals
Reorder points that flag what's running out before it's out.
Suppliers & purchase orders
Draft → ordered → received, with stock restocked on arrival.
Per-branch stock
Each location keeps its own pool, with the estate view when you need it.
Online shopShop add-on
Gift cards, memberships, wallet top-ups and retail click-and-collect, under your brand.
Order queue
A salon-side queue for online orders, from placed to picked up.
Reports & insights
The figures that actually run a salon — revenue, retention, utilisation — plus quiet signals when something needs your eye.
Reports come with the Essential plan and above; the deepest analytics belong to Grow.
Revenue reports
By staff, by service and over time — with commissions and top products.
Retention & cohortsGrow
Who comes back, who's drifting, and a booking heatmap of your week.
Profit & loss
Real P&L from your invoices and expenses, exportable as CSV.
Command centerGrow
An executive view across the business, with goals you set and track.
Proactive signals
Revenue momentum, no-show trends, at-risk clients and low stock, surfaced for you.
Weekly digest
An opt-in summary email, so Monday starts informed.
Multi-location & franchise
Each location runs itself — staff, hours, prices, till and stock — while you keep the estate view. Built to grow into.
Locations under one roofGrow
Every branch with its own staff, calendar, opening hours and pricing.
Branch-scoped access
Limit team members to the branches they work in — enforced server-side.
Per-branch registers & stock
Independent cash days and inventory pools per location.
Franchise consoleGrow
Estate roll-ups, branch leaderboards and net profit per branch.
Regions & districtsGrow
Group branches the way your business is actually organised.
Your brand
Booking page, shop and staff app in your style — seven designed presets, each polished in light and dark.
Seven style presets
Professionally designed looks — every one tuned for light and dark mode.
Per-channel styling
Booking page, online shop and the team's app can each carry their own look.
Per-branch styling
Different branches, different characters — if you want them.
Theme studio
Preview and assign styles safely before anything goes live.
Platform & security
The parts you should never have to think about — data isolation, access control and privacy — are the parts built most carefully.
Every salon is a separate tenant, enforced at the database level with row-level security — one business can never read another's data.
Role-based permissions, optional two-factor sign-in, an active-session list with revocation, and login lockout on brute force.
Client export and erasure are product features, consents are recorded per person, and hosting stays in the European Union.
An audit log for sensitive changes, plus a public API with scoped keys and signed webhooks when you want to build on top.
Some capabilities belong to a specific plan or add-on module — they're marked above, and the pricing page shows exactly what each plan includes. Everything is unlocked during the 14-day trial.
Ready when you are
Start your 14-day free trial and see your whole business in one place — the full product, nothing held back.
14 days free · No credit card required · Cancel anytime